Category: <span>Marketing</span>

Trends in the marketing mix in the year 2019 consist of social media, email, content, and SEO. Digital marketing is the description of all the above. Hence digital marketing skills are an absolute essential. Digital marketing is a lucrative industry. The money spent in the industry is increasing every year. The skills are in high […]

With the growth of social networks, people are getting hooked to devices. From mobile devices, desktops, or laptops. The lure is keeping in touch — no intention of missing anything. The Internet is hard to ignore.  And marketing has evolved with the trend. Remember, a good marketing campaign has to interact with the right people […]

SEO is a necessity for any business. Right SEO tactics lead to an increase in traffic on the website. It generates organic traffic. And traffic translates to revenue. Search Engine Optimization helps the web page to rank well in the search engine. They become more visible. It is a process that needs diligence, consistency, and […]

Approximately Kshs. 13 trillion will go to fueling digital marketing around the world this year, which is by far more than what companies plan to shell out on print and TV advertising combined. In light of that, professional e-marketers will continue to be in high demand for the foreseeable future. Digital marketing in and of […]

As a brand or business, your plate is already full. You have to create an awesome product or service, stay on top of quality assurance, taxation, regulations, and a plethora of other day-to-day business tasks. That’s why it makes a great sense to outsource your digital marketing. Here 7 other amazing benefits of outsourcing your […]

There’s a lot of moving parts that go into running a successful digital marketing campaign in Kenya. You have to plan accordingly, as well as create a solid, actionable strategy. If you don’t get everything right from the outset, your online marketing campaign will crumble sooner than later. In this post, we shall walk you […]

In the age of instant-everything, digital marketing has become increasingly important. After all, the world has turned into a global village, and your business has to market itself vigorously to boost its online presence and stay relevant in the digital space. Of course, there are a ton of benefits that come with embracing online marketing […]

Despite what naysayers keep saying, email marketing is very much alive. 91% of consumers read emails almost every day. McKinsey & Company insights has confirmed that email is a better sales tool than social media, while another study says email-acquired customers spend 138% more. However you look at it, email marketing is a simple, practical […]

At Mukuria Digital Agency, we are the leaders in the pay per click space. This guide is a quick intro into this crucial area of digital marketing. What is Pay Per Click? PPC advertising is an indispensable way to lure visitors to your website when you need traffic – and you need it now. Modern […]

Content, as they say, is king. But great content starts with an exceptional copy. One of the biggest challenges content marketers face is crafting high-quality copy that’s not only engaging but can also get the message across. That’s where top-notch copywriting skills come in handy. In this short post, we are going to give you […]