The Benefits of Outsourcing Your Digital Marketing Department

Outsourcing digital marketing in Kenya

As a brand or business, your plate is already full. You have to create an awesome product or service, stay on top of quality assurance, taxation, regulations, and a plethora of other day-to-day business tasks. That’s why it makes a great sense to outsource your digital marketing.

Here 7 other amazing benefits of outsourcing your online marketing department.

(1) Cut Costs

We all know that running a business in Kenya isn’t exactly cheap. If you decide to use an in-house digital marketing team, you will have to pay their hefty salaries, medical coverage and other remunerations.

There are several other hidden costs too, including staffing expenses, as well as the cost of training and on-boarding new employees. Don’t forget that you have to cater to their leave days, sick days, vacation days … the whole shebang!

Most businesses don’t have that kind of budgets for hiring a full team of digital marketers. That’s where outsourcing digital marketing can come in handy. Once you agree on the agency fee, that’s it. You don’t have to worry about other payroll issues.

So, no matter how you look at it, outsourcing is far much cheaper than creating your own digital marketing department. After all, 59 percent of businesses say they outsource to reduce costs.

(2) Take Advantage of the Latest Technologies and Best Practices

Digital marketing agencies are usually staffed by experts in their own right. They not only know the ins and outs of online marketing but stay continuously up to date on what’s happening in the industry. Your employees, on the other hand, are often focused on other aspects of the business.

What that means is that outsourcing to an agency makes it easy for your campaigns to leverage the latest marketing techniques, technologies, tools, and industry best practices.

Take SEO, for instance. What can help rank your website above the fold right now may not be as effective in the next 6 months or so. That is because Google and other leading search engines are constantly releasing algorithm updates and changes.

Agency marketers often keep abreast of these changes to ensure your campaigns are always up to scratch and deliver the highest RoI.

(3) More Experts on Your Side

The chances are good that you don’t have the expertise and knowledge to take care of every digital marketing channel. You might be adept at email marketing, but do you have what it takes to knock YouTube marketing out of the park?

What could be better than to stand on the shoulders of experts? That’s exactly what makes outsourcing a no-brainer. When you outsource to a full-service agency, you will tap into their expertise, skill-set, and experience.

Whether you need to take your PPC campaigns off the ground, create a complete marketing strategy or take care of Instagram stories, there’s always someone who can help you with that at the agency.

The icing on the cake is that these professionals work together to ensure that your marketing initiatives are seamless, hassle-free and effective from day 1.

(4) The Power of Outside Opinion and Advice

Marketing is not a one and done. If you’re doing everything you can without seeing tangible results, your strategy could be the problem. Outsourcing makes sure that you have an extra pair of hands and eyes on your strategy and campaigns. Trust me; you can always use outside advice and opinions when it comes to the ever-evolving digital marketing landscape.

(5) Focus More on What Matters to your Business

According to a 2016 Deloitte survey, companies outsource their digital marketing departments in a bid to concentrate better on core areas of their business. And they are right to do so. Online marketing, especially content, can be a time and resource-consuming process.

When you outsource, you provide your employees with ample time to focus on what truly matters to your business: growth. Instead of worrying about SEO, for instance; your employees can focus on sales, product quality, and so forth.

(6) Staff/Employee Flight Will Not Have a Big Impact on your Business

Consider this: your best social media manager or email guru has decided to jump ship. Perhaps he or she is moving to your competitor. By the time you recruit, train and onboard another marketer, you will have lost a ton of time, resources and business.

This is something you don’t have to worry about when you outsource. There’s no need for training or hiring. You can rest assured that your marketing campaigns will operate smoothly, come rain or sunshine.

(7) Assured Quality, Dedication and Reputation

Digital marketing agencies are out to protect their reputation and build a name for themselves. If your digital marketing succeeds, they get more business through referrals. As such, they’ll go above and beyond to make sure that your campaigns are a success.


Outsourcing digital marketing is a smart move for most businesses, especially small and medium sized enterprises (SMEs). It can help cut costs, improve efficiency, reduce risks, and allows you to refocus on core business.

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