A Quick Guide to PPC Marketing

PPC Marketing

At Mukuria Digital Agency, we are the leaders in the pay per click space. This guide is a quick intro into this crucial area of digital marketing.

What is Pay Per Click?

PPC advertising is an indispensable way to lure visitors to your website when you need traffic – and you need it now. Modern search engines like Google allow organizations and business to purchase listings in the search results page (SERP). These listings appear along with other organic (non-paid) search results. You then pay whenever a potential buyer clicks on the link.

Why Pay Per Click is Good?

The nitty-gritty of PPC lies in the traffic. PPC ads can generate immediate traffic. The plausible approach of PPC advertising is pretty simple: buy enough ads, garner top placement, and potential clients will see you at first glance. If potential customers are searching for the keywords on which you bid, and you have put a well-written ad, you will get traffic right away.

Is there a downside to PPC ads?

First and foremost, paid ads can cost a fortune. With PPC, the cost over conversion is critical. You can get engrossed in a bidding war over an individual key phrase, costing you far more than your possible returns.

Ego-based PPC bidding is commonplace nowadays. “Bid inflation” is poised to raise the cost-per-click for heavily searched keywords.

What are Google Ads?

Like AdSense, AdWords are ad campaigns set up through Google to lure heavily-targeted traffic to a website or blog. They are the best-known form of PPC advertising. Google positions your ads on participating blogs and websites, including their SERPs. Of course, whenever the ad is clicked you pay Google. Participating websites and blogs get a cut of the revenue.

Are there any benefits to using Google Ads?

Measurable: With Google AdWords, every facet of your marketing campaign is measurable. Gauging the number of impressions, the number of clicks, click-through rate, conversion rate, the number of conversions, CPA, CPC, and so forth is a snap.

Cost-Saving: The magical allure of AdWords lies in their cost-effective approach. You only pay when someone clicks on your ad.

Most Relevant Results: AdWords deliver the most accurate and most consistent results for each client’s search query.


Modern digital marketing strategies call for a blend of both Adwords and SEO. AdWords deliver results faster than SEO, but SEO can help you get a high-ranking placement in Google for a bunch of keywords. There is no per-click cost for SEO thus most cost-effective than AdWords.

Adwords can be activated or deactivated instantaneously while SEO takes long to affect search results. SEO targets high-traffic key phrases within your website while AdWords targets plenty of variations you make out of your individual keywords.

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