How to Make Your Website Convert and Sell for You

conversion optimised

Your website is your single most important digital assets. Do you wish to turn it into a selling machine?

 If set up correctly, a website can be your best selling and conversion tool yet. Keep reading to learn more about four tried and true tips on how to make your site more attractive, and sell more online.

#1. Stay On top of your Site Attractors

Every website needs to pull in decent traffic before it can sell. That’s why you need to give online users a reason to visit your site in the first place before you pitch your products to them. That’s where SEO comes in play – both onpage and off-page SEO.

Talking of attractors; these are onsite and off-site factors that attract customers to your website. These could be webinars, blogs, ebooks, checklists, articles, newsletters, white papers, and social media posts that direct the user to your website. It is crucial to think about your attractors in order to optimize your website for them.

#2. Social Media Integration is Crucial

You are probably running several social media accounts on Facebook, Twitter, Instagram, Snapchat, Pinterest, Reddit, and so on. You see, if the internet is the highway, social media are the billboards. What you do on these platforms can help you drive traffic to your website. It is what is called social media marketing.

Social media is a haven for engagement. You can chat, answer queries, respond to complaints, educate, and even share fun ideas on social media. Best of all, these social channels can help create buzz for your website. As such, you need to make your website social media friendly and sizzle up your content so they become viral.

#3. Make Your Site More Secure

If you’re selling online, you need to stay on top of your website’s security. Even a slight thing that’s off on your web-store can cost you dearly. To gain customer confidence, you need to ramp up security, and put in place military-grade SSL encryption. Today’s tech-savvy customers can check whether you’ve encrypted your payment gateway before supplying their sensitive financial information.

#4. Create Great Content and Video

When it comes to selling through your website, content is king. You need to do a bang-up job so that your content is engaging and compelling. Don’t forget to add video content — today’s tech-savvy consumers and Millennials love it.

These are just but a few tips on how to leverage your website to churn out more sales. You may also want to take advantage of newsletters, webinars, and FAQ pages to create more buzz for your products.

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